AI Can Copy Stories — But It Can’t Create This (w/ FPW Media’s Owen Garrity)
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AI Can Copy Stories — But It Can’t Create This (w/ FPW Media’s Owen Garrity)
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In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Owen Garrity, Founder of FPW Media, to break down what actually makes storytelling work in a world flooded with AI-generated content.
Owen isn’t just talking theory — he’s built a fastest-growing agency by combining cinematic storytelling, in-house execution, and a relentless focus on authenticity. From award-winning films to brand campaigns that scale across every touchpoint, this conversation goes deep on why content is still king — and why AI doesn’t get the crown (yet).
Whether you’re a founder, marketer, or agency owner, this episode will challenge how you think about brand, content, and trust.
💡 What You’ll Learn:
• Why most brands fail to cut through today’s attention economy
• The real role AI should play in content and storytelling
• Why “too perfect” content actually hurts conversions
• How authenticity beats automation on Meta and beyond
• Why in-house creative teams unlock speed, quality, and consistency
• How visual thinking shapes the entire customer journey
• Where brands should start when rebuilding their story
👉 Key Highlights:
✅ Story Before Platform – Why starting with ads instead of narrative kills ROI
✅ AI as a Companion, Not a Replacement – How to use AI without eroding trust
✅ Authenticity Wins – Why UGC and human flaws outperform polished perfection
✅ Visual-First Strategy – How photography and film thinking improves conversion journeys
✅ 360° Brand Consistency – Why execution across every touchpoint matters
📈 At MarketSurge, we help you turn content into systems — and systems into growth.
If you want marketing that feels human but performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Guest Links
🌐 FPW Media: https://fpwmedia.com/
💼 Owen Garrity on LinkedIn: https://www.linkedin.com/in/owen-garitty/
🔗 MarketSurge Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/