In this episode of the AI-Branding Podcast, host Mark De Grasse chats with Mike Montague of Avenue 9 about the evolving role of AI in sales. Mike explores the balance between automation and human connection, emphasizing the importance of blending technology with soft skills. He shares insights on how AI can enhance sales productivity without replacing the human touch, highlighting tools that improve customer insights, manage admin tasks, and empower sales teams. Mike also introduces his book, Playful Humans, which advocates for creativity, confidence, and embracing fun in professional life. Listeners will gain valuable strategies for leveraging AI while maintaining authentic client relationships.

TOPICS

• The “Iron Man vs. Terminator” analogy for AI in sales
• How AI enhances—not replaces—human sales strategies
• Tools that improve CRM management, follow-up, and sales coaching
• The importance of soft skills and creativity in the AI-driven workforce
• How Playful Humans encourages professionals to embrace fun and fulfillment
• The impact of AI on job roles, productivity, and future workforce trends

GUEST LINKS

• Mike Montague's Website: avenue9.com
• Mike Montague's LinkedIn: linkedin.com/in/mikedmontague
• Playful Humans Book: playfulhumans.com

ADVERTISING LINKS

• Build Your Brand Pillars Course: aibranding.academy/build-your-brand-pillars-course

In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Adam McChesney, a digital marketing expert who has built multiple seven-figure agencies by mastering personal branding, SEO, and AI-powered strategies. Adam shares his journey from medical device sales to digital marketing success, revealing how he turned his personal brand into a lead-generating machine.

They discuss the critical role of authenticity in branding, why AI should be a tool (not a replacement) for business growth, and how Adam’s innovative use of AI tools like SearchAtlas, ChatGPT, and Opus is helping businesses 5x their content production. Whether you're an agency owner, entrepreneur, or marketing professional, this episode is packed with actionable insights on leveraging personal branding, AI, and digital marketing strategies to dominate your industry.

Tune in to discover how Adam built an ecosystem of raving fans, his 90-day client retention strategy, and why delivering massive value is the key to long-term success.

TOPICS COVERED

• How Adam McChesney transitioned from medical sales to digital marketing success
• The importance of personal branding in a world of AI-generated content
• How Adam built and scaled multiple seven-figure agencies
• AI-powered marketing strategies, including SEO automation & content scaling
• The 90-day sprint strategy for client retention and business growth
• How to use AI tools like SearchAtlas, ChatGPT, and Opus effectively
• Why delivering massive value upfront is the key to converting leads into clients

GUEST LINKS

Adam McChesney: adammcchesney.com

Adam McChesney’s LinkedIn: linkedin.com/in/adam-mcchesney-b21b1256

ADVERTISING LINKS

Build Your Brand Pillars Course: aibranding.academy/build-your-brand-pillars-course

In this episode, Mark de Grasse sits down with Corey Hiben, a branding expert specializing in healthcare businesses. Corey shares his journey from occupational therapist to agency owner, revealing how branding became the most powerful tool for business growth.

They discuss the true meaning of branding, why consistency in messaging matters, and how businesses can build strong associations that keep customers coming back. Corey also explains the "niche hourglass" strategy, a unique approach to refining your target audience over time. Whether you're in healthcare or another industry, this episode is packed with practical branding insights to help you create a memorable and trustworthy business.

TOPICS

• How Corey transitioned from healthcare to branding and marketing

• The biggest mistakes businesses make when it comes to branding

• Why branding is about associations, not just logos and colors

• The "niche hourglass" approach to finding and refining your audience

• How to balance authenticity with automation in AI-driven marketing

• Why repetition in branding isn’t boring—it’s essential for business success

GUEST LINKS

• Corey Hiben's Website: coreyhi.com

• Corey Hiben's LinkedIn: linkedin.com/in/hibencorey

ADVERTISING LINKS

Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/course/

In this episode of the AI-Branding Podcast, host Mark De Grasse sits down with Christene Marie, founder of The Knowing Agency, to explore the essential role of emotional intelligence (EQ) in branding and leadership. As AI automates more tasks, Christene highlights why fostering human connection is more critical than ever. They discuss how creativity thrives in authentic, emotionally open spaces and why emotional intelligence can differentiate your brand in a tech-saturated world. Christene also shares practical advice on using emotional awareness to align your team and connect with customers on a deeper level. Don’t miss this thought-provoking conversation filled with actionable insights for marketing professionals aiming to lead with heart and innovation.

TOPICS

• The intersection of emotional intelligence and AI in modern branding
• Why emotional connection is key to brand loyalty and customer retention
• Creating emotionally intelligent workplaces and leadership strategies
• Practical tips for integrating EQ into branding and messaging
• Aligning internal teams around a clear, emotionally resonant brand vision
• How creativity flows in emotionally authentic spaces
• Using AI tools to free up time for human-centered engagement

GUEST LINKS

• The Knowing Agency: https://www.theknowingagency.com/
• Christene Marie’s LinkedIn: https://www.linkedin.com/in/christenemarie/

ADVERTISING LINKS

• Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/course/

In this episode of the AI-Branding Podcast, host Mark De Grasse chats with A'Tondra Jones from Perfect Flow Funnels about how AI and automation can radically enhance both business operations and personal well-being. A'Tondra shares her strategies for identifying and automating "robot work" to reclaim time and energy, saving over 75 hours each month. She emphasizes starting with quick wins and leveraging tools like ChatGPT and Cassidy AI for maximum impact. This practical and empowering conversation encourages business owners to embrace automation without sacrificing quality, giving them the freedom to focus on what they love most. Whether you're new to AI or looking to level up your automation game, this episode is packed with actionable insights!

TOPICS

• The emotional and psychological toll of manual, repetitive tasks
• How to prioritize tasks for automation and identify "quick wins"
• Using ChatGPT and Cassidy AI to create custom agents for business operations
• Maintaining quality while scaling automation processes
• The future of AI in sales, marketing, operations, and HR
• Overcoming fear of AI "taking jobs" by becoming the expert who runs it

GUEST LINKS

• Perfect Flow Funnels: https://www.perfectflowfunnels.com
• A'Tondra Jones on LinkedIn: https://www.linkedin.com/in/atondrajones

ADVERTISING LINKS

• Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/

EPISODE SUMMARY:

In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Dustin Riechmann, founder of 7-Figure Leap, to explore how podcasting remains a powerful tool for authentic human connection—even in an AI-dominated landscape.

Dustin shares insights from his time at Digital Marketer and his talk at the Traffic & Conversion Summit, emphasizing that while AI-generated content is flooding the internet, podcasting still thrives because of its human-to-human connection. He breaks down why structured yet flexible podcast formats lead to impactful conversations, how to master podcast guesting before launching your own show, and why personal branding is crucial for long-term success.

If you're a marketer, entrepreneur, or thought leader looking to leverage podcasting to grow your brand, this episode is packed with actionable strategies and expert insights to help you stand out.

TOPICS:

• Why podcasting is one of the last bastions of human connection in marketing
• The rise of AI-generated content and how to make your podcast stand out
• How to structure a podcast for engaging and natural conversations
• The power of podcast guesting and why you should start as a guest before launching a show
• AI tools that help with podcast production without losing authenticity
• How to create a brand-driven podcast that aligns with your business goals

GUEST LINKS:

• 7-Figure Leap: https://7figureleap.com/
• Dustin Riechmann LinkedIn: https://www.linkedin.com/in/dustinriechmann/

ADVERTISING LINKS:

• How to Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/

On this episode of the AI-Branding Podcast, host Mark De Grasse chats with Jeff Lizik of RedShift Digital Marketing about the evolving landscape of content marketing in the AI era. They explore how AI is transforming the way businesses generate, personalize, and distribute content. Jeff emphasizes the importance of thinking like a media company and tailoring content for different audience preferences, whether through text, audio, or video formats. Together, they dive into the practicality of leveraging foundational content alongside trending topics to drive long-term engagement. The discussion also covers the challenges and opportunities of AI adoption among marketers and how effective prompt engineering can elevate content strategies. Tune in for actionable insights and inspiring ideas to future-proof your marketing efforts.

TOPICS:

• The “Three E’s” of content: Energize, Educate, Entertain.
• The role of foundational vs. trending content in building a robust strategy.
• Customizing content formats for different consumer preferences (text, audio, video).
• The untapped potential of AI in simplifying and amplifying content creation.
• Challenges of AI adoption and the importance of effective prompt engineering.
• How marketers can act as media companies to maximize impact.
• AI tools like ChatGPT, Perplexity, and SEO-specific platforms for streamlined workflows.

GUEST LINKS:

• RedShift Digital Marketing: https://redshiftdm.com/
• Jeff Lizik LinkedIn: https://www.linkedin.com/in/jefflizik/

ADVERTISING LINKS:

• How to Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/

In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Wyatt Chambers, branding expert and founder of CS Design Studios. The discussion centers on the transformative power of niching down in business, highlighting Wyatt's 17-year journey and his three-year deep dive into specialization. They explore how AI is revolutionizing branding, from personalized content creation to cutting-edge design tools, and discuss the importance of aligning brand culture with business goals. Wyatt shares insights into building scalable businesses, creating lifetime customer value, and leveraging AI for meaningful impact. Tune in for actionable tips, engaging anecdotes, and a forward-thinking perspective on branding and marketing in the AI age.

TOPICS:

• The importance of niching down to create scalable, profitable businesses.
• How AI tools are changing the landscape of branding and marketing.
• Aligning brand culture with vision and business goals for long-term success.
• The generational shift in work and business priorities, especially among Gen Z.
• Practical applications of AI in design, marketing automation, and personalization.
• The future of branding in an increasingly decentralized and competitive market.
• Insights into starting and scaling niche-focused businesses.

GUEST LINKS:

• Wyatt Chambers LinkedIn: https://www.linkedin.com/in/wyattchambers/
• 🪲SWARM Pest Control Marketing: https://www.swarmpestcontrolmarketing.com/

ADVERTISING LINKS:

• How to Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/