Great engineering firms do not scale on talent alone. They scale on repeatable systems and a culture of accountability.

Suzie Engel, PE, President and Owner of Motz Engineering, shares how she transformed her firm by building a process-driven culture that improves communication, protects quality, and creates better client experiences. By implementing structured systems, data tracking, and clear accountability across teams, Motz Engineering delivers consistent results while empowering engineers to focus on solving complex problems.

Suzie also discusses how sharing lessons learned across departments strengthens leadership, improves future project outcomes, and helps engineering firms grow without chaos. For AEC leaders looking to raise standards while protecting team culture, this conversation offers practical insights you can apply immediately.

Connect with Suzie Engel, PE

President and Owner, Motz Engineering

https://www.motzengineering.com/

Connect with Katie: https://smartegies.com/

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Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth.

Katie Cash sits down with Emily Cannon, Vice President of Brand Strategy at Brasfield & Gorrie, to discuss what it really means to elevate the brand to the executive table. From aligning regional leadership to activating entertainment as a marketing currency, Emily shares how intentional collaboration between marketing and the C-suite is reshaping the firm’s internal culture and external presence. She also explores how brand influences retention, recruiting, pursuit strategy, and even proposal performance.

If your firm is navigating growth, leadership transition, or brand evolution, this conversation offers practical insight on aligning strategy from the inside out and turning brand into a measurable driver of momentum.

Topics discussed in this episode:

• AEC brand strategy
• Construction marketing strategy
• Brand alignment in AEC
• B2B brand strategy
• AEC leadership alignment
• Employer branding in construction
• Construction firm marketing

Connect with Emily Cannon, CPSM

Vice President of Brand Strategy at Brasfield & Gorrie, LLC

https://www.linkedin.com/in/emilycannon1/

Connect with Katie: https://smartegies.com/

Rate, Review, & Follow on Apple Podcasts:

We hope you’re finding value in our AEC Marketing For Principals. Your feedback is important to us and we’d love to hear from you.

Here’s how you can help. Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.” Let us know what you found most helpful from this episode!

And if you haven’t done so already, give the podcast a follow, and you'll be notified when new episodes come out.

What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it?

Katie Cash sits down with Carrie Stokes, President and CEO of Barge Design Solutions, and Erika Booker, Chief Marketing Officer of Barge Design Solutions, to unpack how leadership vision, marketing alignment, and data-driven strategy fuel sustainable growth in today’s competitive AEC market. From intentional CEO transition planning to integrating communications and sales enablement, they share how employee ownership, disciplined client selection, and CRM-backed business development decisions protect both culture and profitability.

If you lead an engineering firm or support one through marketing and business development, this conversation offers a clear look at how alignment across the C-suite and marketing team drives measurable impact and long-term brand strength.

Topics discussed in this episode:

• Engineering firm leadership
• AEC marketing strategy
• Strategic growth planning
• Employee-owned firm model
• CRM implementation in AEC
• Business development analytics

Connect with Erika and Carrie, BARGE:

https://bargedesign.com

Connect with Katie: https://smartegies.com/

Rate, Review, & Follow on Apple Podcasts:

We hope you’re finding value in our AEC Marketing For Principals. Your feedback is important to us and we’d love to hear from you.

Here’s how you can help. Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.” Let us know what you found most helpful from this episode!

And if you haven’t done so already, give the podcast a follow, and you'll be notified when new episodes come out.