Want to make a real impact in your AEC business?

Today, Katie chats with Carrie Gonzalez, Director of Marketing at SSOE Group, about her journey from intern to key leader in growing the 1,500-person firm. She talks about how staying flexible and thinking outside the box helped them break into new markets. Carrie also shares how SSOE’s marketing team supports business goals and collaborates with partners to achieve even more.

Tune in for practical tips on leadership, marketing, and managing change to help drive your growth.

Topics discussed in this episode:

• modern marketing
• marketing strategy
• collaboration
• business partnerships
• AEC marketing
• leadership
• Using AI
• AI in marketing
• business goals
• marketing messaging

Connect with Carrie Gonzalez, Director of Marketing at SSOE Group:

Website: https://www.ssoe.com/

Connect with Katie: https://smartegies.com/

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It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives.

Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industry does more than just design spaces. She’s all about breaking the mold by bringing fresh energy and a startup mindset to an industry that’s ready for a shake-up. For Malory, it’s not just about the buildings—it’s about creating schools, parks, and spaces that make a real difference.

Tune in as Malory talks about the need for more diverse leadership, why women should start their own firms, and how Shear Structural is giving back to the community.

Topics discussed in this episode:

• AEC
• making impact
• marketers
• women in business
• designing spaces
• diversity in STEM
• soft skills
• professional development
• adaptive reuse
• sustainability

Connect with Malory Atkinson, CPSM, LEED GA:

LinkedIn: https://www.linkedin.com/company/shearstructural/

Website: https://shearstructural.com/

Connect with Katie

https://smartegies.com/

When change is in collaboration it never feels forced.

Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggling different business needs, keeping marketing in line with the bigger picture, and building trust to make evolution happen. Vicky believes great marketing isn’t just about strategy but making sure everyone feels confident in the direction they’re headed.

Tune in for practical tips on building connections, understanding what people really need, and making sure your marketing matches your firm’s vision.

Topics discussed in this episode:

• marketing
• branding
• culture blending
• strategic planning
• relationship building
• value & impact
• marketing & communication
• marketing team
• pitching
• communication expert
• emotional connection

Connect with Vickie Oshima:

LinkedIn: https://www.linkedin.com/in/vickiemoshima/

Website: https://www.aoarchitects.com/

Connect with Katie:

https://smartegies.com/