Jesse, Marie, and Sharon share what it really feels like to juggle ADHD, early-stage startups, and the pressure to stay visible online. They talk through the messy middle — app bugs, audience feedback, life interruptions — and the small wins that keep them moving forward.

Follow us on social media:
• this podcast: @adhd_founders
• Jesse – @adhdjesse
• Marie – @llamalifeco
• Sharon – @shelpful

Subscribe for free to Jesse’s Extra Focus newsletter: extrafocus.com
Check out Llama Life: llamalife.co
Check out Shelpful: shelpful.com

Jesse and Sharon sit down with Lydia Swift, Sharon’s co-founder at Shelpful, to talk about starting a company with a decades-long friend, the whirlwind of launching during COVID, and how the ADHD community shaped their product’s direction. Lydia opens up about living in the “squishy middle” of ADHD (relating to nearly every trait without a formal diagnosis) and the hurdles of self-advocacy in the medical system. Together they swap stories about friendship, entrepreneurship, pivots, and building tools that make life a little easier for brains that work differently.

Follow us on social media:
• this podcast: @adhd_founders
• Jesse – @adhdjesse
• Marie – @llamalifeco
• Sharon – @shelpful

Subscribe for free to Jesse’s Extra Focus newsletter: extrafocus.com
Check out Llama Life: llamalife.co
Check out Shelpful: shelpful.com

In this episode of ADHD Founders, Jesse, Marie, and Sharon dive into the complex relationship between ADHD, sleep, and streak-based motivation. From the highs and crashes of productivity apps to the shame spiral of missed days, they unpack how self-tracking tools like the Oura Ring can both help and harm. They also explore revenge bedtime procrastination, night owl tendencies, and how ADHD often intersects with insomnia and time blindness.

Plus, a real-life look behind the scenes of each host’s business, from community building and monetizing digital products to the emotional highs and lows of founder life. This one’s full of insight, laughter, and the kind of real talk that makes you feel less alone on the entrepreneurial rollercoaster.

Follow us on social media:
• this podcast: @adhd_founders
• Jesse – @adhdjesse
• Marie – @llamalifeco
• Sharon – @shelpful

Subscribe for free to Jesse’s Extra Focus newsletter: extrafocus.com
Check out Llama Life: llamalife.co
Check out Shelpful: shelpful.com