🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/rosshe-atley

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In this episode of the ADHD Entrepreneur Accelerator Podcast, Host Steve August talks with Ross Heatley, Founder of Project Fluency LTD. Ross shares how his journey with ADHD, autism, and giftedness inspired him to create a digital support app designed for neurodiverse minds. He explains how Project Fluency helps users reflect, grow, and connect by combining executive function tools, wellness features, and real-world challenges. Ross also opens up about leaving corporate work to build a system that empowers self-understanding and balance, turning personal struggles into innovation and meaningful change.

Ross is not just building an app; he is creating support that meets people where they are. Through Project Fluency, he helps neurodiverse individuals manage daily life, build confidence, and connect with others. His ADHD and autism once made traditional work hard to navigate, but now they guide his creativity and purpose. By combining reflection, structure, and compassion, he shows how self-awareness can turn challenges into tools for growth and lasting change.

Ross spent years working in HR before turning his focus to creating tools that better support neurodiverse people. Through Project Fluency, he is building an all-in-one app that helps users organise their lives, improve well-being, and connect through shared experiences. His discovery of being both autistic and ADHD reshaped how he understands success and balance. Now, through reflection, technology, and empathy, he helps others turn self-discovery into strength and build support systems that truly work.

• ADHD & Autism: Ross turns self-understanding into balance and growth.
• Project Fluency: His app helps neurodiverse users reflect, grow, and connect.
• From Challenge to Change: Personal struggles shaped his mission.
• Balanced Structure: He blends focus with flexibility for steady progress.
• Build What You Need: When support is missing, create it with purpose.

• Balance First: Ross builds structure with room for creativity and rest.
• Three-Hour Rule: He sets daily goals in short, focused blocks of time.
• Purple Path: His idea of balance blends order and freedom for sustainable work.
• Community Focus: Ross aims to make Project Fluency open and supportive for everyone.

Here are a few quotes from the episode:

• “If something doesn’t exist, go and make it yourself.” - Ross Heatley
• “Being twice exceptional means having both giftedness and neurodivergence.” - Ross Heatley
• “Be kind to yourself; pressure and comparison are the thief of joy.” - Ross Heatley

Join Ross as he shares how discovering his ADHD and autism shaped his path from HR advisor to founder. Learn how Project Fluency helps neurodiverse people build structure, confidence, and real-world connections. Discover how reflection, empathy, and balance can turn self-awareness into growth and lasting purpose.

Episode...

🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhd-gold-plating

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🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhd-go-ldplating

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, explores a habit he calls “ADHD gold plating.” He explains how ADHD brains often delay progress by constantly improving things instead of finishing and sharing them. This episode shows how perfectionism and fear of rejection can stop real growth. Steve shares the idea of “good, better, best” to help entrepreneurs release their work sooner and improve it over time. It is a practical and encouraging message for anyone trying to make progress with ADHD.

Steve talks about a common trap many ADHD entrepreneurs fall into, which is called “ADHD gold plating.” He explains how the brain keeps adding improvements to a task, making it harder to finish and share with others. This delay often comes from fear of rejection and a desire to get things perfect. Steve shares how thinking in terms of “good, better, best” helps people release their work sooner and build on it later. By focusing on action and learning through feedback, entrepreneurs can move forward faster and avoid getting stuck.

• ADHD Gold Plating: Trying to make things perfect can stop real progress and delay results.
• Perfection Blocks Feedback: Waiting too long to share work means missing out on helpful responses.
• Good Is Good Enough: Releasing a “good” version is often the fastest way to learn and grow.

• Perfection Delays Progress: Always trying to improve can stop things from being finished or shared.
• Fear Fuels Delay: Worry about rejection can lead to endless changes instead of real action.
• Action Brings Clarity: Releasing work early helps gather feedback and builds momentum over time.

Here are a few quotes from the episode:

• “Gold plating is when we keep making things better and better, but never release them.” - Steve August
• “A quick no is better than a long maybe.” - Steve August
• “Good is done enough to put it out there.” - Steve August

Join Steve August as he explains the concept of 'ADHD gold plating' and how it holds entrepreneurs back. Learn why trying to make things perfect can stop real progress and delay success. This episode shares simple ways to break the cycle, take action sooner, and grow through feedback.

Episode Highlights:

[00:00] - Grab Your Free ADHD Dashboard to Master Your Week!

[00:28] - Introduction: What is "ADHD Gold Plating"?

[02:37] - The Hidden Cost: Delayed Rewards and Missing Feedback

[03:58] - The Solution: The "Good, Better, Best" Framework

[05:35] - The...

🔥 ADHD making business harder than it needs to be? Try these free resources:

🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdclaustro-phobia

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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, explores a feeling he calls “ADHD claustrophobia.” He explains how ADHD brains often get stuck between bursts of interest and the pressure of deadlines, making it hard to move forward. This episode breaks down why this happens and how it can make life feel smaller and more stressful. Steve shares real stories of people using systems like his Weekly OS to regain control and open up their lives. It’s a message of hope and practical tools for entrepreneurs with ADHD.

Steve talks about a hidden challenge many ADHD entrepreneurs face, which is “ADHD claustrophobia.” He explains how the brain fills up with ideas and to-dos, but without a strong interest or a looming deadline, it becomes hard to take action. This gap, which he calls the “dopamine desert,” can make life feel small and stressful. Steve shares how systems like his Weekly OS can help reduce this pressure by making steady progress easier. When the right support is in place, people can start enjoying life again and do things they once thought were out of reach.

• ADHD Claustrophobia Is Real: Feeling stuck or weighed down often comes from not being able to act without pressure or strong interest.
• The Dopamine Desert: Without excitement or urgency, ADHD brains struggle to move forward.
• Systems Bring Relief: Tools like the Weekly OS can help lift the weight and open up life again.

• The World Can Shrink: ADHD brains often pull back from life when stuck between ideas and deadlines.
• Overwhelm Builds Quietly: Avoiding input to stay focused can lead to stress and isolation.
• Relief Is Possible: With the right tools, it's easier to take action, reduce pressure, and enjoy life more fully.

Here are a few quotes from the episode:

• “ADHD claustrophobia is when your world starts to shrink because you can’t move forward.” - Steve August
• “The dopamine desert is that space where interest fades and the deadline hasn’t hit yet.” - Steve August
• “A good week is when we meet our ADHD brain and still make progress.” - Steve August

Join Steve August as he explains the feeling of ADHD claustrophobia and why it happens. Learn how the space between excitement and deadlines can leave you stuck, and how systems like the Weekly OS can help. This episode offers clear steps to ease pressure and feel freer in your daily life.

Episode Highlights:

[00:00] - Grab Your Free ADHD Dashboard to Master Your Week!

[00:28] - Introduction: Defining "ADHD Claustrophobia"

[01:40] - The "Dopamine Desert" Between Interest and Deadlines

[03:46] - The Emotional Weight and Shrinking World

[04:23] - Case Studies: Transformation Through Systems

[07:08] - Conclusion and Path Forward

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