“A patient centric launch doesn’t have to involve a commercial”

Host, Victoria Summers, welcomes colleague Emily Mandell to discuss how a patient centric approach can work to ensure that patients get the right diagnosis and the right treatment more effectively. The conversation also covers what a patient centric product launch looks like and how the industry is continuing to evolve to improve patient outcomes. This conversation is based on chapter 7, “If You Launch It, They Will Come … Or Will They?”

Featuring: Emily Mandell, principal at ZS and leader of ZS’s global pipeline and launch strategy practice.

Produced by Samantha Keyes and Georgianna Moreland