A new approach to frequent flyer & loyalty programmes

This podacst on a new approach to frequent flyer and loyalty programmes uncovers how Indian FSCs can make ‘customer excellence’ a core element of their strategies and treat loyalty programmes as a tool to reward loyalty, along with frequency. The fact remains that the true potential of the loyalty business in India is not leveraged. So we wanted to identify the challenges faced by the industry and how the industry can overcome these challenges to build successful programmes. The podcast covers a variety of topics  such as the introduction on FFPs, global best practices, dispelling myths and a roadmap for Indian airlines.