A bold disruptor with a kind heart: Lessons from e.l.f. Beauty on values-led performance at scale

97%. That's the percentage of e.l.f. Beauty employees who say they feel passionate about the people they work with. For most leaders, that number stops them cold.

In an industry defined by fierce competition and constant reinvention, e.l.f. has built something rare: a company that moves at its own category of speed without sacrificing the human connections that fuel it. So what's actually behind that?

In the debut episode of Culture Leaders, host Justin Angsuwat sits down with Kerry Preston, VP of People Development at e.l.f. Beauty, to pull back the curtain on how one of the world's fastest-growing beauty brands is built to last. Kerry makes the case that boldness and kindness aren't in tension, they're the same engine running at full speed.

From a CEO who writes over 600 personalized notes a year to an equity program that has generated more than $220 million in employee wealth, this episode is a masterclass in what intentional culture actually looks like in practice.

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