A Year In Business | Setting Up A Practice From Home (Part 1)

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today (in part 1), we speak to Rachel Marks of Oakridge Acupuncture, who talks us through a year in business and setting up a practice from home. In today's episode, we discuss the following:

• Factors in deciding to set up a home clinic.
• The considerations of running a clinic from home: planning permission; local council by-laws, guidelines and restrictions; health and safety; signage; your neighbours and parking; practice and practitioner licenses; additional insurance; waste management, and more.
• The pros and cons of setting up and working from a home clinic.
• Evaluating your market.
• Researching other practitioners within your locale.
• Initial outlays and the costs of setting up a home clinic.
• Pricing and the importance of backing yourself.
• Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more.
• Building a network of patients from scratch.
• The importance of networking (online and offline).
• Advertising.
• Having realistic expectations and being true to yourself.

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