A Vibrant New Chapter for Discover Puerto Rico: A Conversation with Jorge L. Pérez

In this episode of Business Class: The Learn Tourism Podcast, host Stephen Ekstrom welcomes Jorge L. Pérez, the newly appointed CEO of Discover Puerto Rico. With a career that spans venue management, entertainment, and major cultural events—including overseeing Bad Bunny’s historic 31-night residency—Pérez shares how these experiences shaped his vision for destination marketing.

From addressing misconceptions about Puerto Rico’s accessibility, to uniting the island’s tourism ecosystem, to ensuring every visitor leaves with an unforgettable experience, Pérez outlines his priorities for leading Discover Puerto Rico into its next chapter. Along the way, he reflects on mentorship, leadership philosophy, and the vibrant culture that makes Puerto Rico unlike anywhere else.

Whether you’re a tourism professional, a destination leader, or simply inspired by stories of resilience and vision, this conversation offers insights into how Puerto Rico is positioning itself as a world-class destination.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.

Support the show