A Slice Of - Packaging Design Podcast Por Slice Design arte de portada

A Slice Of - Packaging Design

A Slice Of - Packaging Design

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Packaging design can make or break how consumers see and understand your brand. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice! So what is it that makes us pick up the products up and part with our hard earned cash? In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them? Website - https://slicedesign.co.uk LinkedIn - https://www.linkedin.com/in/alangilbody/Slice Design Economía Marketing Marketing y Ventas
Episodios
  • A Slice Of... Why You Shouldn't Ask Your Agency To Free Pitch (No. 36)
    Oct 2 2025

    Why brands should never ask their packaging design agency to pitch for free.


    If you ask a design agency to pitch creative ideas for free, are you approaching the project in the right way and are you going to get the best agency work back?


    To free pitch or not, is something each design agency needs to decide based on the return for their initial creative investment.


    If the win for the agency is a continued relationship and more paid work with a client over a bigger portfolio of products, then obviously the initial free pitch may be well worth it. The same may not be true, however, for a free pitch on a ‘one-off’ project.


    You can find our contact details below:

    Alan Gilbody on Linkedin:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    #packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #freepitch #freepitching

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    6 m
  • A Slice Of... Why Consumer Brands Should Consider Sonic Branding (No. 35)
    Aug 19 2025

    Why Consumer Brands Should Consider Sonic Branding.


    What Does Your Brand Sound Like?

    In an era of visual overload and shrinking attention spans, brands are constantly searching for new ways to cut through the noise and clutter. While many have a brand logo, tone of voice and robust graphical design system, a powerful tool is often overlooked: sound.


    Sonic branding, also known as audio branding is the strategic use of sound to express and reinforce brand identity. From Netflix’s unmistakable “ta-dum” to the Intel chime or the "beep-bop-beep-beep-bop" of the F1 notification (thats the best I could manage), these aren’t just sounds they are instantly recognisable memory anchors, emotional triggers, and trust builders.


    When done well, sonic branding becomes as recognisable as a logo or tagline. It’s about creating an identity your audience can hear and feel, even when your design system and brand logo aren’t present.


    Today’s media landscape is increasingly audio-driven. From podcasts and audiobooks to TikTok and app notifications, sound has become a dominant force in how people consume content and connect with brands.

    Here’s what makes sonic branding so effective:


    • Speed of recognition: Sound is processed faster than visuals, helping your brand become instantly recognisable.
    • Emotional depth: Music and the human voice can evoke powerful emotions. Everyone recognises the Jaws theme! Quick recall is essential for building loyalty and trust.
    • Cross-platform consistency: Whether it's a podcast intro or a TikTok clip, your sonic identity unifies your brand across formats, even when you can't see it.
    • Future-proofing: As voice search and audio-first experiences grow, brands that don’t sound like anything risk being forgotten.



    Sound has always been a shortcut for recognition. Think of the clatter of horse hooves, the ring of a church bell, or the buzzing of a wasp , your brain knows what these mean before you consciously think about it.

    It’s the same in marketing. A distinct sound can tell your audience who you are, your values and what you stand for in miliseconds.


    Research recently showed that nearly three quarters of Europeans recognise the Nokia ringtone and associate it directly with the brand, amazing eh? That’s the power of a well-designed sonic identity that makes the brand pop straight into the head of the consumer.


    Visual branding will always be important. But in a world where people are listening just as much as they’re looking, your brand needs to sound as good as it looks.

    Using these audio logos, the best marketers understand that audio is no longer optional, it’s a core part of storytelling and brand recall.


    So, it’s time to ask, What does your brand sound like?



    You can find our contact details below:

    Alan Gilbody on Linkedin:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    #packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #sounddesign #sonicbranding

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    5 m
  • A Slice Of... Why Brand Guidelines Are Important For Packaging (No. 34)
    Jul 9 2025

    The importance of creating robust brand guidelines in packaging design.


    In order to be consistent, a brand needs to have a precise set of rules in place that dictate how it should be realised in any eventuality. That is where brand guidelines come in.


    Brands that can successfully manage consistency have been proven to perform better and have higher recall from consumers.

    Consistency and repetition is key. Brand engagement needs to happen between five and seven times for consumers to remember you.

    A company's brand is one of its most valuable assets. It represents the business's identity, personality and reputation. Effective brand management is crucial for success. One of the key tools for managing a brand is the brand guidelines document. These are the rulebook for your entire brand. They offer a wealth of information to ensure consistency across all consumer touch points.


    You can find our contact details below:

    Alan Gilbody on Linkedin:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    #packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #AI #brandguidelines

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    7 m
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