Ben and Jay welcome back the one and only Bob Moesta for a record 4th episode. Bob is a founding father of Jobs to Be Done theory, CEO of The ReWired Group (which has a great new website) and author of the recently published Learning to Build: 5 Bedrock Skills of Innovators and Entrepreneurs. Hear Bob talk about why he wrote the book, a couple of non-JTBD topics from the book, and what he's focusing on in his remaining 1,890 days. Yes, it's morbid, but it will be explained. And hopefully it's much longer than that.

Learn about another of Bob's mentor's, David T. Lord here, and his book The Visual System of Work here.

All Things Twitter, while it lasts:
Bob Moesta
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

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For our penultimate episode of 2022, we interview Perry Klebahn about his soon-to-be-published book Ideaflow: The Only Business Metric that Matters, co-authored with Jeremy Utley. Perry is an Adjunct Professor and Director of Executive Education at the Hasso Plattner Institute of Design--the d.school--at Stanford University. Prior to his role at the d.school, Perry was CEO of Timbuk2 and COO of Patagonia. He's also an avid surfer.

Perry posits that innovation is not an event, a workshop, a sprint, or a hackathon, but rather the result of mastering ideaflow. Put simply, ideas / time = ideaflow. When applied, ideaflow is an effective approach to problem-solving that reduces effort, minimizes risk, and magnifies results. To illustrate this concept, Perry shares personal stories of when he has (and hasn't) applied ideaflow to gnarly business problems, and how he, Jeremy, and the d.school team promulgate this approach to their students, startups, and large corporations.

"Once you fully understand what ideas are, where they come from, and how to separate the winners from the losers, you can finally put that lightning rod down and start making lightning."

Pre-order Ideaflow today and learn more by visiting ideaflow.design/.

On Twitter:
@SherpaPod
@JayGerhart
@TheBenReport
@jeremyutley

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Ben & Jay reconnect with a former colleague and friend of innovation, Mona Baset, Vice President, Digital Services at Intermountain Healthcare. During her career prior to Intermountain, Mona has held a variety of leadership positions in marketing and technology at Atrium Health and Bank of America. While at Atrium Health, she participated in the very first cohort of the Innovation Engine's Catalyst Program, a hands-on design thinking course featured in Episode 35: Catalyzing an Environment of Innovation. Today, Mona leads digital engagement strategy and transformation, including the development and implementation of the digital technology road map at one of the country's leading and most respected health care systems. Hear Mona talk about her career journey, enhancing the health care consumer experience, and the importance of design thinking in her approach.

All Things Twitter:
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show