Ben & Jay return after three years for a special edition! Just in time for the holiday season, Nick Adkins joins your Sherpa hosts to discuss his new book Pinksocks - How a Pair of Socks Became a Symbol of Love and Connection. As co-founder of Pinksocks Life, Nick has led a 10-year old international movement promoting empathy, love and human connection.

How to find Pinksocks in the wild with happy smiley people:

Pinksocks on Instagram

Pinksocks on Facebook

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Ben and Jay welcome back the one and only Bob Moesta for a record 4th episode. Bob is a founding father of Jobs to Be Done theory, CEO of The ReWired Group (which has a great new website) and author of the recently published Learning to Build: 5 Bedrock Skills of Innovators and Entrepreneurs. Hear Bob talk about why he wrote the book, a couple of non-JTBD topics from the book, and what he's focusing on in his remaining 1,890 days. Yes, it's morbid, but it will be explained. And hopefully it's much longer than that.

Learn about another of Bob's mentor's, David T. Lord here, and his book The Visual System of Work here.

All Things Twitter, while it lasts:
Bob Moesta
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

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For our penultimate episode of 2022, we interview Perry Klebahn about his soon-to-be-published book Ideaflow: The Only Business Metric that Matters, co-authored with Jeremy Utley. Perry is an Adjunct Professor and Director of Executive Education at the Hasso Plattner Institute of Design--the d.school--at Stanford University. Prior to his role at the d.school, Perry was CEO of Timbuk2 and COO of Patagonia. He's also an avid surfer.

Perry posits that innovation is not an event, a workshop, a sprint, or a hackathon, but rather the result of mastering ideaflow. Put simply, ideas / time = ideaflow. When applied, ideaflow is an effective approach to problem-solving that reduces effort, minimizes risk, and magnifies results. To illustrate this concept, Perry shares personal stories of when he has (and hasn't) applied ideaflow to gnarly business problems, and how he, Jeremy, and the d.school team promulgate this approach to their students, startups, and large corporations.

"Once you fully understand what ideas are, where they come from, and how to separate the winners from the losers, you can finally put that lightning rod down and start making lightning."

Pre-order Ideaflow today and learn more by visiting ideaflow.design/.

On Twitter:
@SherpaPod
@JayGerhart
@TheBenReport
@jeremyutley

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