A Problem of Scale: Technology, Intimacy, and the Future of Wine Sales with Adam Coward

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Today’s guest is Adam Coward, someone who’s worn a lot of hats across his career, from tourism in the Top End, to retail and fast-moving consumer goods, and now, to helping wineries unlock growth through Vin Creative and Uno Vino.

Adam’s journey is fascinating because he’s not from a wine background originally, yet he’s bringing in ideas and lessons from other industries that could reshape how wineries think about sales, marketing, and customer experience. We talk about the tough realities small wineries face, why intimacy with customers matters more than ever, and how technology can be used without losing the human touch.

This is a big-picture conversation that still comes back to the cellar door, that pivotal moment when someone walks in, tastes your wine, and decides whether they’ll come back for more.

A huge thanks to Adam for joining me.

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