A Priceless Creator Strategy - Cheryl Guerin on Brand Longevity & the Future of Influencer Marketing

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Mastercard’s Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change?

This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who’s been with the brand for more than two decades and knows what it takes to evolve without losing your core. Cheryl shares how Mastercard is embracing creator partnerships, why influencer marketing deserves more strategic attention, and what marketers can learn from Mastercard’s blend of innovation and consistency.

You’ll also hear her take on cultural moments, creative risk-taking, and the brand’s cutting-edge Artist Accelerator Program.

Before diving in, the hosts catch up on the latest creator economy headlines — including Adobe’s new AI tools, ShopMy’s massive valuation, and the first-ever academic center for the creator economy at Syracuse University.