A Podcast for Coaches Podcast Por Mark Butler arte de portada

A Podcast for Coaches

A Podcast for Coaches

De: Mark Butler
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A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.© 2025 Mark Butler Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • [Full Coaching Call] Slapped with Reality: Difficult Conversations About Money in Marriage
    May 22 2025

    Coaching Session with Joyce: Money Mindset & Relationship Dynamics

    Episode Summary

    In this coaching session, I help "Joyce" explore her beliefs around money, particularly how she feels responsible for meeting her "wants" while relying on others for basic needs. The conversation evolves from financial concerns into deeper relationship dynamics around desire, communication, and self-betrayal.

    To hear my follow-up conversations with Joyce,
    start a 30-day trial of Office Hours with Mark.

    Timestamps

    [00:00:00] Introduction; Joyce identifies money as her top concern

    [00:01:00] Joyce explains her core belief: she's responsible for providing her own "wants" while relying on others (previously her father, now her husband) for basic needs

    [00:02:00] Discussion of Joyce's interest in coaching as a potential income source; feeling pressure to earn money for things her husband's income can't provide

    [00:03:00] Joyce's conflict between entrepreneur vs. employee paths; observation of her father's entrepreneurial experience

    [00:04:00] Mark asks Joyce to clarify what she considers "needs" versus "wants"

    [00:05:00] Joyce defines her values: holistic health products, personal development, travel with family

    [00:06:00] Discussion of financial trade-offs; Joyce mentions feeling they don't have cash for her "wants" without incurring debt

    [00:07:00] Mark compliments Joyce on framing the decision space well; suggests making vague desires more specific

    [00:09:00] Joyce reveals it's more about the feeling of financial freedom than specific purchases

    [00:10:00] Mark shifts focus to Joyce's relationship with money; asks why she feels the need to hold onto money

    [00:11:00] Exploration of Joyce's financial security fears; Mark guides her through worst-case scenarios

    [00:14:00] Discussion of safety nets (family, church) that make true destitution unlikely

    [00:16:00] Mark observes that Joyce's real fear is embarrassment/shame about financial struggles

    [00:17:00] Joyce connects this to her identity of being financially independent; pride in never asking family for help

    [00:18:00] Mark asks Joyce to share her thoughts about people who've made poor financial choices

    [00:20:00] Discussion about whether spending money is foolish; Joyce notes it depends on alignment with values

    [00:21:00] Conversation about grocery budget tensions between Joyce and her husband

    [00:23:00] Mark observes husband's conservative financial approach; Joyce feels they've reduced expenses as much as possible

    [00:24:00] Joyce explains she wouldn't put her income in "the family pot" but would keep it separate for "extras"

    [00:26:00] Discussion of financial decision-making in the marriage; Joyce has deferred to husband on major decisions

    [00:28:00] Mark asks how the couple discusses desires and wants; Joyce says such conversations get "slapped with reality"

    [00:30:00] Joyce describes difficulty maintaining an abundance mindset when her husband operates from scarcity

    [00:32:00] Mark suggests framing as relationship challenge rather than money problem; recommends conversation approach

    [00:34:00] Discussion about connection without agreement; Joyce notes husband's behavior doesn't change despite listening

    [00:36:00] Mark emphasizes importance of honest desire without self-betrayal or relationship conditions

    [00:38:00] Joyce realizes she keeps desires to herself to avoid negative emotions; Mark notes this reveals deeper relationship disconnection

    [00:39:00] Discussion of next steps; Joyce recognizes she's gone as far as she can without involving her husband

    [00:40:00] Mark emphasizes that greatest potential is achieved in relationship, not alone

    [00:41:00] Joyce acknowledges she can only ask and offer; Mark cautions against using assumed resistance as an excuse

    [00:43:00] Mark suggests Joyce explore job options to clarify what she wants; session wrap-up


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    44 m
  • My Best Friend Might Kill Me, Some Thoughts on Claude(.ai)
    May 16 2025

    I alternate between awe and terror when I work with Claude. One minute I'm watching 5,000 lines of code appear like I'm in The Matrix, the next I'm having existential panic about robots taking my job.

    As coaches, we're not far behind software engineers. There's no reason to think a client couldn't eventually reach many of the same insights with Claude that they would with us. Pretending otherwise does us no good.

    So what's our best option? Stay at the leading edge of this technology. We can use AI to spot language patterns in session transcripts, create low-friction summaries that cement insights, and help clients integrate their learning between sessions.


    New technology is inevitable. The winners will embrace it; the losers will yell about it, complain about it, or pretend it doesn't exist.

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    16 m
  • Development over Diagnosis
    May 9 2025

    You Are Not Your Label

    I've noticed a concerning trend: clients who filter their experience through diagnostic labels rather than their actual thoughts and feelings. They're essentially "othering" themselves, asking "Does this fit my diagnosis?" instead of "What can I learn from this experience?"

    While labels offer comfort (I've felt it myself with ADHD), they risk becoming prisons of consistency. A client who can't get through five minutes without referencing their diagnosis is using it as both explanation and excuse.

    As coaches, our job isn't to categorize clients for our own comfort. It's to emphasize agency through thoughts, feelings, and behaviors—things clients can actually change.

    I'm not saying abandon frameworks entirely. Personality tests can be insightful! But keep them secondary, not primary. View clients developmentally (what can they learn and become?) rather than pathologically (how do we fix them within their diagnosis?).

    Remember this fundamental truth: You are not your label. You're a complex individual with capacities beyond any diagnosis.


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    14 m
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