A New Revenue Stream for P&C Agents: Inside the ICHRA Opportunity

Healthcare costs are no longer just a line item — they're a growing liability for employers.

In this episode of Insurance Shoptalk, host Eric Stein sits down with Brandy Thompson, CEO of BenefitBay, to explore how ICHRA (Individual Coverage Health Reimbursement Arrangements) is reshaping the way larger employers approach employee benefits.

With renewal volatility, self-funded risk exposure, fiduciary pressure, and increasing administrative burden, many CFOs and HR teams are feeling squeezed from every direction. Brandy breaks down how a defined contribution model can restore budget control, preserve pre-tax advantages, and give employees true plan choice across multiple carriers — all while significantly reducing internal administration.

The conversation covers:

• How ICHRA works for groups 200+ lives
• Why large employers are moving away from traditional self-funded models
• How employees can shop plans based on their own doctors and prescriptions
• The role of technology in simplifying enrollment and payroll coordination
• How brokers and P&C agents can expand advisory value in the benefits space

If you work with CFOs, HR leaders, or growing organizations facing healthcare cost pressure, this episode offers a fresh perspective on a rapidly evolving market.

Watch now and learn how this model is changing the benefits conversation.

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