In this new and inspiring episode of A LA LATINA: The Playbook to Succeed Being Your Authentic Self, Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome the incredible Rebeca Vargas, Chief Marketing Officer at Girl Scouts of the USA.

Rebeca’s journey is one of bold leadership, personal sacrifice, and unwavering authenticity. As the CMO of one of America’s most iconic youth organizations—serving nearly 2 million members—Rebeca is redefining what it means to lead with purpose. Her career spans powerhouse institutions like Wells Fargo, JPMorgan Chase, Citibank, and BBVA, as well as founding and growing transformative nonprofit initiatives for Latinas and underserved youth across borders.

From pitching herself directly to CEOs to launching groundbreaking multicultural campaigns and building the largest Latina STEAM mentoring network in 22 countries, Rebeca shares how she built a remarkable career—without ever leaving her culture, values, or voice behind.

Here the three takeaways of the conversation:

1. Be your own advocate – Rebeca teaches us the value of raising your hand—even when no one asks. By directly pitching roles and ideas to leadership, she reminds us that courage and initiative open doors.
   
2. The power of sacrifice – With raw honesty, Rebeca reflects on leaving her 5-month-old daughter in Mexico to pursue her dreams in the U.S.—a decision many immigrant women know too well. Her story is one of resilience, hope, and generational impact.
   
3. Understanding DEI vs. Multicultural Marketing – In today’s evolving corporate landscape, Rebeca sheds light on the crucial differences between diversity, equity & inclusion (DEI) and multicultural marketing—and why knowing the distinction matters for real change.
   

A Latina trailblazer recognized by Adweek, Diversity MBA Magazine, and The White House, Rebeca Vargas brings unmatched insight, heart, and brilliance to this must-listen conversation.

Tune in now to be inspired, empowered, and reminded that the most powerful version of success is the one where you stay true to yourself!

Listen to the extended video version of this episode on our YouTube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos

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In this new episode of A LA LATINA: The Playbook to Succeed Being Your Authentic Self, Claudia Romo Edelman and Cynthia Kleinbaum Milner are joined by the incredible Betsabe Botaitis, a trailblazing strategist and fintech executive with over 15 years of experience. Her career spans large financial institutions, fintech companies, and blockchain and cryptocurrency companies. Betsabe's journey is nothing short of inspiring.

Betsabe has held several senior roles at renowned, leading-edge companies, including Uplift (the leading BNPL in travel), Kueski (Mexico’s largest BNPL), Lending Club, and Citigroup. Today, she serves as the CFO and treasurer for Hedera, the number one enterprise blockchain governed by leading organizations around the world.

In this powerful conversation, Betsabe shares the lessons she's learned throughout her impressive career, the obstacles she's overcome, and how she stays true to her authentic self.

Here are the three key takeaways:

• Corporate America is not a Meritocracy: Betsabe sheds light on the reality that success in corporate America isn’t always about merit alone. She emphasizes the importance of being strategic, building your own network, and leveraging relationships to break through barriers, especially if you don’t have a prestigious degree.
• Facing the wall from Latinos: Betsabe talks about how she encountered a scarcity mentality within the Latino community, where the instinct to compete sometimes overshadowed the need for support. She advocates for a cultural shift toward collaboration, solidarity, and creating networks that lift each other up.
• What doesn’t kill you makes you stronger: Through her own hardships, Betsabe has become a living testament to the power of resilience. From humble beginnings to overcoming countless unexpected challenges, her story proves that what doesn’t break you only makes you stronger. Her journey is a beacon of hope and inspiration for anyone facing adversity on their path to success.

Betsabe’s experiences offer invaluable lessons for anyone looking to rise, stay true to themselves, and succeed on their own terms. Tune in to hear her remarkable story and feel empowered to take on whatever comes your way.

Listen to the extended video version of this episode on our YouTube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos

Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com

FOLLOW OUR SOCIALS

• Instagram: @alalatinapodcast
• Tiktok: @alalatinapodcast
• Youtube: @alalatinapodcast
• Facebook: A La Latina Podcast

For partnership opportunities, click here.