A Journey from Retail to eCommerce - Lucy Roberts-Mitchell - Brave the Skies

Welcome to the second episode of the first series of our The eCommerce Growth Show Women in eCommerce!

 

This episode is delivered jointly by Anabela, Co-Founder of adLemonade, and Lavinia,  Co-Founder of Nama Studio. We are with Lucy Roberts-Mitchell, founder of Reverie the Boutique and Managing Director at Brave the Skies, A certified Shopify Plus Partner thrust by a crew of designers, developers and eCommerce experts who create websites on the Shopify and Shopify Plus platforms. 

Starting her career at a young age, Lucy’s knowledge began to grow quickly. The idea of how customers interacted online accelerated her interest in customer psychology and eCommerce. She has combined her experience in retail and her diligence in the customer journey, emphasising personalisation. 

In this episode, we are talking about Lucy’s career journey, the story behind her dream brand Reverie the Boutique, and Brave the Skies. Lucy tells us how these two brands fuel each other and recount her experience as a woman in the business. She shares her insight into the state of eCommerce in a post-pandemic environment and strategies that might be implemented and shares some tips for women in tech.

-About Segmentify

If you’re looking for a personalization solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions, then look no further. 

Imagine a tool that already knows your customer's preferences before they land on your site and is able to recommend the right products to the right customer at the right time. Segmentify creates a personalized shopping experience across every customer touchpoint in real time, giving you the best advantage over your competition. 

Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalization platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine-learning companies to watch!

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