Today Doug opens the container with GG Edwards, the CEO and founder of Gnara.

Doug opens the show highlighting how the outdoor industry was built on the back of solving problems for those looking to go outside. He also details how the industry attracts entrepreneurial individuals looking for ways to blend a career with outdoor pursuits. This mindset is what has allowed the outdoor industry to become what it is today.

Doug is then joined by Gnara founder Georgia Grace (GG) Edwards and the conversation goes into the broader implications of inclusivity within the outdoor industry, emphasizing how addressing specific needs often results in enhancements that benefit a diverse clientele.

Doug & GG explore the ethos of the outdoor business landscape, looking at how prioritizing problem-solving over mere profit generation is a principle that is epitomized by Gnara's mission and how, at the very least, everyone has the ability to "show the fuck up".

Click here to pre-order the Burton Bib featuring the GoFly technology.

Thanks for listening! Open Container is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to Open Container and give us a 5 star rating and a written review wherever you get your podcasts.

Send your feedback, questions, and comments to myrockfight@gmail.com.