This week, Nick talks to Magnus Houston.

Magnus has diverse career background that spans professional motorcycle racing for Suzuki GB, where he competed in a support race to the World Superbikes, and self-taught creel fishing. He has founded and managed multiple seafood companies and has experience in the alternative investment sector. Additionally, Magnus is a graduate of MIT's Sloan School of Management.

With Magnus’ previous company, Fishbox, he digitized a traditional business model, creating a system with four times as many data collection points as Tesco Club Card Points. The real driver of subscription numbers was his comprehensive approach to marketing; handling every aspect of the process, from crafting the brand to creating aspirational videos, working with influencers, and managing social media posts.

Nick and Magnus talk about his extraordinary career to-date, including a serious accident in his motorcycle racing career that put him in a wheelchair, to then becoming a fisherman without any prior experience.

Magnus' book choices where:

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Hardcover by Ben Horowitz
https://www.amazon.co.uk/Hard-Thing-About-Things-Building/dp/0062273205

The Pyramid of Lies: Lex Greensill and the Billion-Dollar Scandal Hardcover by Duncan Mavin
https://www.amazon.co.uk/Pyramid-Lies-Greensill-Billion-Dollar-Scandal/dp/1529088887

The World for Sale by Javier Blas
https://www.wob.com/en-gb/books/javier-blas/world-for-sale/9781847942678

This content is issued by Zeus Capital Limited (“Zeus”) (Incorporated in England & Wales No. 4417845), which is authorised and regulated in the United Kingdom by the Financial Conduct Authority (“FCA”) for designated investment business, (Reg No. 224621) and is a member firm of the London Stock Exchange. This content is for information purposes only and neither the information contained, nor the opinions expressed within, constitute or are to be construed as an offer or a solicitation of an offer to buy or sell the securities or other instruments mentioned in it. Zeus shall not be liable for any direct or indirect damages, including lost profits arising in any way from the information contained in this material. This material is for the use of intended recipients only.

This week Nick talks to Marc Adams

Marc Adams is the CEO of Acquisitions4you, a specialized business consultancy firm that focuses on facilitating mergers and acquisitions (M&A) for small to mid-sized companies. They provide end-to-end support throughout the acquisition process, ensuring that their clients achieve strategic growth objectives. The firm's services include identifying potential acquisition targets, conducting comprehensive due diligence, negotiating terms, and managing the integration process post-acquisition. By leveraging their extensive network and industry expertise, Acquisitions4you helps businesses navigate the complexities of M&A transactions, ensuring that both the financial and operational aspects are thoroughly addressed to maximize value and minimize risks.

Before Acquisitions4you, Marc served as an Advisor at Flatworld Solutions, having significantly enhanced client profitability by outsourcing specialized tasks in financial service and insurance, creating over $100M in value. As a NED at JBTM Group, Marc achieved similar value creation through strategic growth and productivity improvements. As MD EMEA at RSA Security, Marc led a team to deliver $25M in software sales with significant year-over-year growth. Marc's tenure at Thomson Reuters involved turning around the EMEA business and expanding in emerging markets. Earlier roles include senior sales and engineering positions at Centennial Software, Clearswift, EMC Corporation, Sun Microsystems, Monotype, and Intersolve, where they consistently drove successful mergers and acquisitions, brand equity, and exit strategies.

Nick and Mark talk about Marc's life and his career and focus on Marc's new book - Secrets to 10xing Your Business and Cashing Out Tax-Free, the book gives guidance on how you can reshape the destiny of your business with strategies proven to not only multiply its worth but also to ensure a lucrative exit when the time is ripe. They cover chapters from the book, Power of Digital Marketing and Tax-Free Selling: Preparing for the Exit.

Marc's book choices where -
Secrets to 10xing Your Business and Cashing Out Tax by Marc Adams
https://www.amazon.co.uk/Secrets-10Xing-Your-Business-Tax-Free/dp/B0CRXPBB4T
DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson
https://www.amazon.co.uk/DotCom-Secrets-Underground-Playbook-Growing/dp/1630474770

This content is issued by Zeus Capital Limited (“Zeus”) (Incorporated in England & Wales No. 4417845), which is authorised and regulated in the United Kingdom by the Financial Conduct Authority (“FCA”) for designated investment business, (Reg No. 224621) and is a member firm of the London Stock Exchange. This content is for information purposes only and neither the information contained, nor the opinions expressed within, constitute or are to be construed as an offer or a solicitation of an offer to buy or sell the securities or other instruments mentioned in it. Zeus shall not be liable for any direct or indirect damages, including lost profits arising in any way from the information contained in this material. This material is for the use of intended recipients only.

This week Nick talks to long time friend of the show, Hugh Hendry the Acid Capitalist.

Hugh Hendry is a prominent investor and hedge fund manager, best known for founding Eclectica Asset Management. Hendry gained considerable attention for his contrarian investment style and outspoken personality. He began his career at Baillie Gifford before moving to Credit Suisse, where he honed his skills in asset management. Hendry's reputation for making bold, unconventional bets was solidified during the 2008 financial crisis when his fund profited significantly from positions that anticipated the market downturn. His ability to foresee economic shifts and his willingness to take high-stakes risks have marked him as a distinctive figure in the world of finance.

Despite stepping back from active fund management, Hendry remains an influential voice in finance, leveraging his deep understanding of market dynamics and his contrarian mindset to provide a unique perspective on economic developments as the Acid Capitalist.

Hugh guides Nick through a macroeconomic maze, exploring the markets, gold, the Kobayashi Maru test, Dollar/Yen, Euro/Dollar, the Federal Reserve, Japan's devaluation and yelling at Yelland plus where Hugh invests his money.

Fancy a ACID CAPITALIST SUMMER CAMP MACRO RETREAT with Hugh? Click here for details.

This content is issued by Zeus Capital Limited (“Zeus”) (Incorporated in England & Wales No. 4417845), which is authorised and regulated in the United Kingdom by the Financial Conduct Authority (“FCA”) for designated investment business, (Reg No. 224621) and is a member firm of the London Stock Exchange. This content is for information purposes only and neither the information contained, nor the opinions expressed within, constitute or are to be construed as an offer or a solicitation of an offer to buy or sell the securities or other instruments mentioned in it. Zeus shall not be liable for any direct or indirect damages, including lost profits arising in any way from the information contained in this material. This material is for the use of intended recipients only.