In this bonus episode, Blake sits down with Sunny Bonnell, co-founder of Motto, a brand transformation agency helping visionary leaders in the tech and innovation space. Sunny shares Motto’s 20-year evolution from a small Southern startup to a 50-person agency known for aligning leadership, culture, and brand strategy from the inside out. They also discuss recent rebranding controversies, such as Cracker Barrel and Jaguar, and how internal misalignment often precedes public backlash. A.I. also enters the chat as Sunny shares how Motto is experimenting with AI tools and why technology will never replace human judgment, taste, and storytelling.

To see more of their work, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Created by Matchstic (matchstic.com / @matchstic), hosted by Blake Howard (@blakehoward), edited and scored by ATAM Audio, produced by Brianna Belcher, and artwork by Sara Pepper.

Link to Future London Academy: bit.ly/FutureMBA

Is it possible to build a successful agency by giving away your process? In this bonus episode, we go inside the Philadelphia-based studio Smith & Diction with co-founders Chara and Mike Smith. Known for breaking agency norms, they’ve built a reputation by sharing their process and work-in-progress design files publicly. Is sharing their secret sauce… actually their secret sauce? Learn more as we dive inside the studio.

To see more of their work, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Created by Matchstic (matchstic.com / @matchstic), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, produced by Brianna Belcher, and artwork by Sara Pepper.

Link to Future London Academy: bit.ly/FutureMBA

Amazon is the world’s largest online retailer, home to a vast catalogue of categories and sub-brands. But as the company expanded, its brand architecture became increasingly fragmented. To bring clarity and cohesion, Amazon turned to Koto. Executive Creative Director Arthur Foliard shares how he and his team rebranded 50 sub-brands across 15 global markets—touching everything from visual identity systems to the Amazon logo itself.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Created by Matchstic (matchstic.com / @matchstic), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, produced by Brianna Belcher, and artwork by Stephanie Kim and Michael Martino.