A Billion-Dollar Vision in Landscaping?

What does it really take to build a billion-dollar company in the trades, and create 35 first-time employee millionaires along the way? In this episode, Justin White lays out the boldest vision in the green industry and the relentless leadership required to make it real.

Jeff sits down with Justin, CEO of K&D Landscaping and founder of JW Group and The Disruptors, as he breaks down his “35 by 35” mission, the math behind a $1B valuation, and the leadership disciplines that fuel rapid scale across landscaping, trades, and facility services. They dive deep into KPIs, acquisitions, tech stacks, org chart restructuring, and how elite leaders navigate adversity…especially when momentum stalls. This episode blends strategy, execution, and raw honesty for any founder chasing transformational growth.

Key Discussion Points:

• Justin’s “35 by 35” vision

• Why the trades can produce billion-dollar companies

• The 4 traits of elite CEOs

• KPIs that actually drive scale

• Building a real growth engine

• Acquisition strategy & deal discipline

• Tech stack essentials (Aspire, BI, AI)

• Leadership through adversity & org chart changes