A Beer Director's Guide to Buying Beer

Who knew so much went into what beer ends up on restaurant menus and store shelves!

Steve Quartell, the beer director for Lost Dog Alexandria, does and he joins Roche and Lashelle to discuss the balancing act of buying beer for restaurants and stores. How does a person's height play a role in what they buy? How many IPAs should a restaurant have on the menu? What about how beers are listed on a menu? These are just some of the factors when deciding how to stock and display beers.

Listen to this fascinating inside look at the science of beer display.

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