98. From Services to Strategy: Why Selling Coaching Feels Harder (and How to Fix It)

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Back when I was selling done-for-you funnels, ads, and launch plans, I could close a client in my sleep. Discovery calls were a breeze: I'd walk them through my strategy, they’d say yes, and we’d get started.

But when I pivoted to coaching? Crickets.

Even with a dozen free calls and solid experience, I couldn’t sell a single coaching package. It was infuriating.

If you’ve ever felt that way, this episode is for you. Because here’s the truth: moving from selling services to selling strategy isn’t just a business model change—it’s a mindset shift. You're not just selling your hands anymore... you're selling your brain. And that requires a totally different kind of marketing, messaging, and confidence.

In this episode, I’m breaking down exactly what makes this transition so awkward and how to fix it. Whether you're pivoting to coaching, adding a course, or trying to sell a more leveraged offer, you'll walk away with a better understanding of how to position, message, and sell what’s inside your head (and why it’s worth premium pricing).

What you’ll learn:

• The invisible "double sell" keeping your coaching offers from converting
• Why free calls didn’t work (and what did)
• How selling a vision is different from selling a deliverable
• Messaging mistakes that sabotage your strategy offers
• Three ways to shift your sales process for higher-ticket coaching
• What services still teach you about leveraged offers (and why you don’t have to ditch them completely)

Your Next Steps:

1. Share this episode with a business bestie who's pivoting into coaching.
2. DM me on Instagram (@theyaelbendahan) with your biggest takeaway.
3. Apply for the CEO Mom Mastermind to take your business from stuck to scalable at www.yaelbendahan.com/mastermind.

Timestamps:

00:00 – The shift from selling your hands to selling your brain

03:00 – Why selling coaching feels awkward (even when you’re great at sales)

08:00 – Coaching is selling belief—services are selling certainty

13:00 – You don’t have to ditch services to start coaching

16:00 – 3 messaging shifts to sell coaching with more ease

22:00 – How we build leveraged offers inside the mastermind

26:00 – A pep talk and your next step

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan