95: Launching a Cannabis Gummy Brand w/ Flower Union's Jon Spadafora

Edibles made with flower? YUP. In episode 95, McCarter chats with brand owner and founder Jon Spadafora of Flower Union, a bold new cannabis gummy brand making its debut in Colorado and New Jersey. From navigating complex state regulations to crafting a unique product identity, Jon shares what it really takes to launch in two of the most dynamic cannabis markets in the U.S. We dive into the brand’s origin story, Jon's unassuming backstory in Miami nightclubs, product development process, market strategy, and the challenges—and surprises—of entering the ever-evolving world of legal edibles. Whether you're in the cannabis industry or just curious about what goes into building a standout gummy brand, this conversation is packed with insights and inspiration.

This episode is sponsored by Good Trees, McCarter's favorite rosin brand in Colorado! Pick up their products at The Trust Cannabis Co. in Boulder, CO and use "MCCARTER" for a 20% discount! Find more information at TheGoodTreesCo.com or on Instagram @goodtrees.co.