95. Kristen Pechacek, CEO of MassageLuxe joins us today to talk Franchising, Growth, and Culture

Welcome to Episode 95 of The Cutting Onions Podcast. On today's episode, we speak with CEO Kristen Pechacek.
Kristen is the President and CEO of MassageLuXe, a franchise surpassing 100 units in 2024. She was recently named as one the Top 50 Game-Changing CMOs in 2023 by Entrepreneur Magazine and Top 50 Era Defining Women to Watch in 2023 by Global Franchise.
Prior to MassageLuXe, Kristen was with Self Esteem Brands as a leader in franchise and consumer marketing for over 5,000 global locations. She has also held roles in the NFL with the Minnesota Vikings and as an adjunct professor of marketing at University of Wisconsin River Falls.
Enjoy our conversation with Kristen and please share it with your network!