In this episode, Kyle and I are flying solo to cover the latest and greatest from the world of regenerative CPG. We kick things off with Kyle sharing some insights from recent conversations he’s had with retailers, and we unpack recent changes Whole Foods has made to their regenerative standards.

We break down all the things Expo West, including regenerative brands exhibiting, sessions we’re looking forward to, NEXTY finalists, where you can find regen on the agenda, and how ReGen Brands is showing up at the event. Secret sneak peek - we’re launching our first awareness campaign for ReGen Brands Coalition member brands and products, so be sure to check that out and listen to the full episode for more details.

We touch on the early effects of the new federal administration change, specifically, the current federal funding freeze that is bringing some issues, and the optimism around change that could stem from the MAHA movement. We close things out with some fun and good news for the regenerative movement which you’ll find at the very end of the episode.

Episode Highlights:

👍 Promising recent retailer interactions

✅ Whole Foods’ changing their regen standards

👉 Expo West preview and primer

👀 What regenerative brands are exhibiting + speaking?

🌎 Breaking down Climate Day, sessions, and interests

💰 Industry issues stemming from the federal funding freeze

❓ Is the MAHA optimism warranted?

⚖️ The pain and opportunity in political uncertainty

🖤 Introducing the “I ❤️ REGEN” campaign

👏 Kiss The Ground & Common Ground streaming on Prime

Links:

ReGen Brands Primer + Booth Guide - Expo West 2025

A Greener World & Whole Foods Announcement

Natural Products Expo West

Climate Day at Expo West 2025

Edacious

Trump’s Funding Freeze Creates Chaos and Financial Distress for Farmers

Alec’s Culture Cups Named NEXTY Finalist

Sustainable Herbs Initiative

Kiss The Ground Film

Common Ground Film

Documentaries Public Watch Party

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