94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.

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Talking Points

• 00:00 - Introduction to Guest: Taylor Sanford
• 00:43 - Taylor's Background in eCommerce
• 03:44 - Navigating Challenges in a Unique Industry
• 05:40 - Assessing Product Potential: How to Know It Will Sell
• 08:46 - Insights into Product Development
• 11:47 - Timeline: From Product Development to the First Unit on Sale
• 14:17 - Achieving $50k in Pre-Orders
• 15:32 - Marketing Strategies for the Product
• 18:23 - Overcoming Logistics Challenges for European Expansion
• 22:24 - Expanding Reach and Finding New Customers
• 25:49 - Collaborating with Influencers and Sponsoring Athletes
• 31:43 - Advice for New Entrepreneurs
• 34:15 - Future Plans: What's Next in the Next 12 to 18 Months?
• 35:53 - Where to Connect with Taylor and Learn More About Premier Spike