93 - The Problem with Personal Branding for Christian Entrepreneurs with Erik Cabral

If this is success, why does it feel…wrong? In this episode of Liberty Spenders, Kurt and Kristen sit down with Erik Cabral, founder of On Air Brands and author of Be Your Brand to Glorify God, for a conversation about ego, obedience, and what it really means to build a business rooted in faith. Erik shares how years of success in personal branding left him feeling conflicted, why his original book concept missed the mark, and how a three year faith journey completely reshaped his work, his message, and his mission. This episode explores: Why most personal branding feeds ego How Jesus built the most powerful brand of all time What it means to make God the CEO of your business Why consistency builds trust like real relationships do How YouTube and content help entrepreneurs find their tribe Why one right client matters more than millions of views Why Christian entrepreneurs are needed right now If you're a business owner trying to grow without losing your values, this conversation will challenge how you think about branding, success, and purpose. 0:00 Intro1:06 Meet Erik Cabral03:13 Why the Book Was Written 11:05 What Business Owners Need to Know 16:18 Faith-Centered Personal Branding 22:58 Winning Over the Sharks 30:31 Why Podcasts Matter for Entrepreneurs 35:24 The Biggest Podcasting Mistake 43:38 A Historical Figure to Interview 46:21 Lightning Round 50:18 Who the Book Is For Resources Mentioned: Erik’s Book - Be Your Brand to Glorify Godhttps://a.co/d/00qPMMM Know Your Roots Core Values Exercisehttps://beyourbrandnow.com Erik’s Company - On Air Brandshttps://onairbrands.com/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices