92 - How AI Search Changed The Way We Find Truth Online | Freespoke Co-Founder Kristin Jackson

Search engines are no longer neutral tools. Algorithm-driven results now shape what people see, trust, and believe…and that has real consequences for businesses, leaders, and consumers. In this episode of Liberty Spenders, Kurt and Kristen sit down with Kristin Jackson, co-founder and CEO of Freespoke, the AI-powered search platform backed by entrepreneur Todd Ricketts, to explore how modern search and artificial intelligence are changing the way truth shows up online. Kristin breaks down how search engine bias influences perception, confidence, and decision-making, and why balanced information, privacy, and transparency matter more than ever for trust, brand loyalty, and long-term growth. Big takeaways from this episode: • How AI search is reshaping consumer trust and decision-making • Why showing multiple perspectives builds confidence, not confusion • The business case for privacy, transparency, and user choice • What leaders can learn from markets where information is restricted • How mission-driven technology creates stronger customer loyalty • Why curiosity is a competitive advantage in a divided marketplace This episode is for entrepreneurs, marketers, and leaders who believe trust is a growth strategy, values still drive buying behavior, and technology should empower people–not manipulate them. 0:00 Intro 2:25 What Freespoke Is and Why It Exists 4:44 Why People Struggle to Trust Information 10:32 Building a Family-Friendly Search Experience 16:43 Privacy, Transparency, and User Choice 18:33 Find the Truth Be Free 26:59 Lessons from Working Overseas 35:18 Why Multiple Perspectives Matter 37:41 The Long-Term Vision for Freespoke 39:09 Lightning Round 42:08 A Simple Explanation of Freespoke 43:30 Final Thoughts and Where to Find It Resources Mentioned: Freespokehttps://www.freespoke.comOr download the app! Connect with Kristin:https://www.instagram.com/kristinmjacks🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices