91 From Athlete to Investor: How to Build Wealth & Scales Startups

Can financial education turn athletes into powerful investors? Danny Cortenraede joins Felicia Shakiba to share how he’s helping athletes and early-stage founders build long-term wealth through financial education, mentorship, and hands-on investing. Drawing from his experience scaling multiple companies, Danny explains how athletes can move beyond endorsements and develop the leadership mindset required to make smarter investment decisions and shape their legacy off the field. This episode explores how leadership development, disciplined decision making, and clear C-suite strategy translate into sustainable value creation. From transitioning into equity ownership to understanding capital strategy and ecosystem building, the conversation highlights how business process automation, enterprise technology, and modern digital transformation support scalable investing and founder success. Chapters 00:00 Introduction to Danny Cortenraede 01:16 Danny's Entrepreneurial Journey 04:28 Transitioning to Investment and Education 10:00 The Importance of Financial Literacy for Athletes 19:36 Building the Athlete Council and Educational Initiatives 26:51 Success Stories and Impact of Education 31:33 Changing Perspectives on Investment Among Athletes 34:14 Mindset for Lasting Legacy — Subscribe to the LeaderbookAI Podcast (formerly CPO PLAYBOOK): https://leaderbook.ai/podcast Want to create 10x the value of your business or investments? Let’s talk: https://leaderbook.ai/contact