#91 Burnout, Black Friday & the Battle for Authenticity

In this episode, Shane and Q dive into a surprising connection — why men, especially dads and business owners, often splurge during sales events like Black Friday. Is it burnout, boredom, or just bad spending habits?

They unpack the psychology behind male spending patterns, the pressure of the holiday season, and the fine line between treating yourself and self-sabotage. From counterfeit watches to buyer’s remorse, they share personal stories and lessons on mindful spending, authentic marketing, and how to make purchasing decisions that actually align with your values.

This episode is part reflection, part reality check — a timely reminder to buy with intention, live with purpose, and recognize when “retail therapy” is really just a cry for rest.