#9: The Brand Disaster Episode

On today's episode, we're talking about brand disasters, and by "brand disasters," we mean those huge fails that have people asking, "Is there any way out of this for them?" We're covering brand disasters like:

• The Jack In the Box E-Coli Outbreak
• Volkswagon's Defeat Device Fraud

What's the best thing for a brand to do when disaster strikes? What is PR and how is that used to a brand's advantage? As consumers, how should we respond when brands fail?

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