#86 – Stop Hiring People — Start Designing Roles | BMK Vision Roundtable

Most MSP owners don't plan their hires — they react to them. A great person shows up, excitement takes over, and suddenly you're building a role around a person instead of filling a seat you've already designed. In this BMK Vision Roundtable, Josh Peterson and Gary Boyle break down why that pattern keeps repeating and what it's actually costing you. Gary Boyle is a Partner for Strategy & Business Development at Bering McKinley, and in this conversation, we explore the hidden cost of reactive hiring, the clarity gap behind most role failures, and why designing the seat before finding the person is a leadership discipline — not an HR task. ⸻ 🎙 What We Cover in This Episode Why "I found a great person" is the start of most hiring mistakesThe real reason your best tech shouldn't become your service managerHow undefined roles turn great employees into failed hiresThe one number that defines the service manager job: 55% gross profitWhy evangelizing your vision is a three-time exercise — not foreverThe planning gap that forces reactive hiring at the 1–3M markHow a $600,000 lesson inside Bering McKinley changed everythingSigns you're already falling into the trap and don't realize it ⸻ 👤 Host Links Josh Peterson LinkedIn: https://www.linkedin.com/in/joshdpeterson Gary Boyle LinkedIn: https://www.linkedin.com/in/garyboyle/ ⸻ 🚀 Subscribe & Follow BMK Vision YouTube (Video Podcast): https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1 Learn More About the Vision Platform: https://beringmckinley.com/vision Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form ⸻ 🔎 SEO Keywords MSP hiring mistakesMSP role designMSP service managerMSP leadershipMSP business planningManaged service providersMSP staffingMSP org designSmall business hiringBMK Vision Podcast ⸻ 📝 Credits Host: Josh Peterson Co-Host: Gary Boyle Producer: Bering McKinley Episode: #86 — Stop Hiring People — Start Designing Roles