86: Solving Exercise Physiology's Identity Crisis

In this episode Dan Williams explores how goal dilution contributes to the identity crisis in Exercise Physiology and shares how defining what EPs don't do can help the profession stand out.

5 things you'll learn in this episode:

• Why Exercise Physiologists struggle with public recognition and a clear professional identity.
• How goal dilution weakens the perception of Exercise Physiology for clients, referrers, and allied health partners.
• Why defining what you don't do creates stronger positioning and clearer boundaries in a crowded industry.
• How choosing a niche and sticking to it leads to greater credibility, referrals, and brand differentiation.
• How EPs can shift from the red ocean of competition to the blue ocean of being in a category of one.