84. Keith Lasley: COO at St Mirren FC

This week’s What The Footie Podcast is with Keith Lasley, Chief Operating Officer at St Mirren FC.

In this exclusive, Paul & Keith dive into St Mirren’s journey in Scottish football, what it takes to run a modern club day-to-day, and how you build a sustainable model that still competes on the pitch. They explore leadership behind the scenes, balancing football tradition with operational innovation, and making long-term decisions in a results-driven environment — from club strategy and budgeting to recruitment alignment, culture, and community.

They also discuss the wider challenges facing the game right now — financial sustainability, governance and ownership structures, commercial growth, and how clubs can future-proof themselves while staying connected to their supporters.

What The Footie is the football and business podcast that goes behind the scenes.

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