(#82) The Strategy That Took My Shapewear Brand From Side Hustle to Sell-Out

In this episode, I break down the exact strategy that took my shapewear brand from a $300-a-week side hustle to $3.5M in the first year. Then how I went on to scale multiple seven and eight-figure product brands.

You’ll learn:

The Accidental Discovery Method - how one impulse purchase led me to a winning product and how you can find yours.
The Social Proof Snowball Strategy - the organic marketing system that took us from 10 orders a week to hundreds a day.
The Celebrity Catalyst Framework - why I once invested $300K into one Instagram post and how to apply this at any budget.
The Scale & Exit Blueprint - how I built a sellable company and exited for a life-changing amount.

If you’re struggling to get traction, or you’re making some sales but not breaking through, this is the roadmap to take your product from side hustle to sell-out.

👉 www.makeithappen.org.nz
📲 Socials: @makeithappen

The podcasts in the SME Stream contain general information only, not financial or professional advice. Any opinions expressed in the podcasts are not necessarily shared by BNZ, or its related entities. BNZ is not liable for any losses resulting from the content of the podcasts.

See omnystudio.com/listener for privacy information.