#82 The 3-Tier Podcast Strategy That Converts Listeners to Clients

Join Mariana Dalto as she chats with Tom Schwab about the power of podcasting in building trust and credibility. They discuss acquiring qualified leads, podcasting's global reach, and its role as a branding tool. Tom shares insights from his book "Podcast Guest Profits" and differentiates podcast guesting from traditional marketing. Discover common mistakes, Interview Valet's unique approach, and strategies for successful podcast appearances, including AI's role. Learn key metrics for measuring benefits, overcoming self-doubt, and the importance of comfort in conversations. Plus, find out how to connect with Tom Schwab.