81 - Building a Family-Run IT Business: Strategies for Success and Client Loyalty with Samuel Crane
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81 - Building a Family-Run IT Business: Strategies for Success and Client Loyalty with Samuel Crane
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In this episode of Growing Up B2B, host Ed Delia interviews Samuel Crane, Co-Owner of Cinch I.T., a family-run managed IT and cybersecurity franchise.
Samuel shares how he, his brothers, and their partner’s family built the business, blending personalized local service with enterprise-level support. They discuss the benefits of the franchise model, the importance of clear roles, proactive client relationships, and a strong, people-centered company culture. Samuel also reflects on lessons from his upbringing, navigating family dynamics in business, and his vision for expanding Cinch I.T.’s compliance-focused services across the western U.S.
Learn more about Samuel's work HERE.
Connect with Samuel on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.