8. The Business of Building Orlando: Scott Cathcart on How Truist Powers Community Progress

Curious about what is next for Orlando and how civic leadership and corporate partnership shape a thriving city? In this episode, Tim Giuliani sits down with Scott Cathcart, President of Truist in Florida, to unpack career lessons, community investment, and the power of innovation to serve real people and real businesses.

Scott shares his journey from early banking roles to leading a statewide team of 6,000, why careers work more like a jungle gym than a ladder, and how “showing up” creates opportunities.
Tim and Scott dive into Truist’s Innovation and Technology Center in Charlotte, what Orlando can learn from high collaboration hubs, why transit and walkable districts matter for housing and talent, and how Lift Orlando shows the impact of holistic community development. The throughline is simple. Build your community and you build your company.

What you will learn

• How to navigate a modern career in finance and leadership with curiosity and resilience
• Why relationship banking and trust still win in an AI enabled world
• Inside Truist’s Innovation and Technology Center and how collaboration speeds problem solving
• Lessons from Charlotte that Orlando can adapt for mobility, housing, and downtown vitality
• Practical ways professionals can get involved in civic leadership and make a measurable difference

Connect with Scott Cathcart at:
Website: https://www.truist.com/
iN: @scott-cathcart

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

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What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org