#8 Challenges by Industry - Internal Communications in Retail with Boohoo

Comms In A Nutshell is your go to place to listen to discussions with industry experts, global brands and our hosts Vic McEwan & Scott Ritchie about the most pressing topics surrounding the world of work and internal communications. 

It’s safe to say boohoo are making the most out of their intranet. They’re using their intranet ‘boohooforyou’ to host their internal company podcast, have used the in-built feedback tools to engage with their workforce about their celebrity designed collection with Megan Fox and use their intranet as an onboarding tool to welcome new starters and instantly become part of the boohoo family. With over 350k content views on their homepage, it’s safe to say they’ve got their internal communications strategy down and their content has got their employees engaged.  

In this latest challenges by industry episode Vic & Scott chat to boohoo’s Internal communications manager, Madison Birtwistle about:

• Maddie’s Role as an IC professional and what internal communications looks like at boohoo group - boohoo group is made up of 13 major brands from Karen Millen, Pretty Little Thing, Debenhams, Nastygall and boohoo itself! 
• How boohoo are driving employee engagement for their office based, remote and frontline workers through their intranet and their relatable content
• Their favourite features of Oak and how to make the most out of your intranet
• The challenges boohoo have faced with internal communications and how the pandemic affected their internal communications strategy

Enjoy this episode and why not check out some of our other interviews with big brands, HR journalists, wellbeing experts and more!?