78 | What Makes You Stand Out? How to Identify Your Unique Value as a Personal Brand

Everyone wants to know what makes them “different.”

But most creatives are asking the wrong question, or they’re asking it from the wrong place.

Because there’s a big difference between what makes you unique as a human being and what makes you unique in the market. And if you don’t separate those two things, you’ll either take rejection too personally… or you’ll attach your identity to external validation in a way that’s not healthy.

In this episode, we’re unpacking how to identify your uniqueness in a way that feels honest and actually useful for your personal brand (without inventing something artificial or forcing yourself into a box).

We’ll talk about purpose, strengths, positioning, and the real place where differentiation lives: the intersection between your humanity and the needs you meet for others.

In This Episode, You’ll Learn

• The difference between your intrinsic human value and your commercial brand value
• How your strengths, experiences, and personality inform your positioning
• A practical exercise to identify your tangible and intangible differentiators

Additional episode mentioned:

• 76 | The Type of Content That Gets Your Organic Leads on Instagram

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