#78. How Content Shapes Member Experience (and Why It Matters More Than Ever )

In this global edition of the Association Hub Podcast, Olena chats with Marcus Leite from WorkerBee.TV, our very first Canadian guest! Marcus brings an international perspective to challenges that are surprisingly universal. From member experience and content strategy to digital engagement and sustainable revenue models, this conversation explores what it takes to stay relevant and how to deliver value year-round.

In this episode, we unpack:

• Why relying on events and print publications isn’t sustainable anymore
• How to deliver content that’s member-driven, timely and engaging
• What associations can learn from Netflix, not just in delivery, but in customer experience
• The building blocks of a smart content strategy: planning, formats, repurposing, and consistency
• Practical ideas for small teams with limited resources
• And, yes, how to monetise digital content to boost non-dues revenue

This episode is full of practical takeaways for association professionals who want to do things differently. Tune in now and get inspired to transform your digital game.

If you’re curious about how associations can level up their content, elevate member experience, and create sustainable engagement strategies, WorkerBee.TV is packed with resources, insights, and examples to get you started.