78 [EB Series] Measuring What Matters for Today's Employer Brand | Belinda Willis from Deloitte

In this episode of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Belinda Willis, Head of Talent Acquisition and Mobility at Deloitte, to unpack how to prove employer brand ROI in measurable terms.

Belinda explains why she always embeds EB teams within talent acquisition: it transforms TA from reactive hiring to proactive attraction. She unpacks how to prove the real value of your employer branding efforts, so your business sees them as "no brainers".

The conversation covers practical measurement strategies, the importance of aligning external employer brand messaging with the lived employee experience, and how Belinda brings EB and TA teams together through collaborative campaign planning.

A must-listen episode for anyone trying to get buy in to take their employer branding efforts to the next level.

Key Topics:
02:20 – Why employer brand must sit within TA, not marketing
04:00 – Proving ROI: Tracking campaigns all the way to hire
05:30 – The agency spend comparison that wins budget approvals
11:00 – Collaborative campaign planning that brings teams together
16:00 – Measuring quality of hire beyond surveys
18:00 – Why time-to-hire is outdated and what matters instead
23:00 – Starting your EB journey: The EVP foundation
26:00 – Talent pooling: The missed opportunity in most organisations

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!