75: Pitch A Contributed Article with Luz Corona (ADWEEK)
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75: Pitch A Contributed Article with Luz Corona (ADWEEK)
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Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of pitches. Tune in to this episode if you want to understand the ins and outs of pitching contributed content on behalf of your expert.
In this episode, you'll learn…
How a real contributed article came to be from pitch to publish
How to ideate a contributed article that editors want
What elements are needed in a contributed article pitch
Our guest:
Luz Corona, Community Editor at ADWEEK. She oversees the Voice section, the opinion column featuring perspectives from advertisers, marketers, influencers, and tech professionals. She also moderates interviews and panels, and co-hosts the flagship podcast, "Yeah, That’s Probably an Ad."