#742: The Rise of Western Lifestyle Brands and What Retail Can Learn
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#742: The Rise of Western Lifestyle Brands and What Retail Can Learn
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In this episode, Ashley sits down with Allie Falcon to unpack what it really looks like to build a recognizable brand rooted in story, style, and grit. Allie shares her journey from ranch life and handmade leather goods to manufactured apparel, wholesale growth, and a showroom at Dallas Market Center.
They talk wholesale growth, brand consistency, and what successful boutiques do differently when they market brands with a story. Plus: Round Top with Junk Gypsy stories, pricing strategy, learning to say "no," and the legacy Allie hopes to leave.
You'll learn:
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Why cohesiveness matters more than random "good products" when building a line sheet and wholesale presence
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How to move from handmade/custom work into a more sustainable model without losing your creative identity
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What boutiques do best when they market story-driven brands (and why displaying collections together matters)
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How wholesale can stabilize a business when social algorithms shift
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Two key business lessons: price for future wholesale now + know when to say no
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Best Year Yet
Allie Falcon:
Website: Alliefalcon.com
Instagram: @alliefalcon
TikTok: @alliefalcon
🛍️ 10% off with code BHub
Alliefalcon.com
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Ashley Alderson: Instagram
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