#737 Building a Boutique That Stands Out with Authenticity and Strategy
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#737 Building a Boutique That Stands Out with Authenticity and Strategy
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Today Bekah Turner, owner of Pink Possum, joins Ashley to unpack her business journey— from growing up in a salvage-store family—and how that shaped a boutique brand that wins with relatable content, smart buying, and customer trust.
We dive into her weekly content rhythm, live selling, email/SMS/app strategy, vendor red flags, how she handles photo theft/dupes, and the storefront decision she regretted (then fixed).
You'll learn:
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A repeatable weekly content plan (markdowns → sneak peeks → launch → follow-up)
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How to segment email, SMS, and app notifications without spamming
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Vendor due diligence (manufacturer vs. distributor, reviews, model tells)
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How to address photo theft, educate customers, and avoid dupe/legal pitfalls
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Why "bigger isn't always better" and the storefront mistake Becca reversed fast
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Bekah Turner & Pink Possum Boutique
Website: Pinkpossumboutique.com
Instagram: @shoppinkpossum @bekturner
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Ashley Alderson: Instagram
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