#735: Going Viral by Being Real: Building a Brand Women Believe In
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#735: Going Viral by Being Real: Building a Brand Women Believe In
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Today Bette Bentley, founder of Skimpies, joins the podcast to talk about how she built a viral, one-product brand by solving a very real problem for women.
Bette shares about inventing a product that didn't exist, showing up online when people made fun of her, and building a community of women who feel seen, not sold to. Bette shares how she turned one core product into a movement on TikTok, why live selling changed everything, and how she protects her confidence in public as a founder, mom, and creator.
You'll learn:
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The origin of Skimpies
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Why no manufacturer wanted to touch her idea — until one woman said yes
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The 8-second TikTok about a "front wedgie" that hit 6 million views
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Live selling with 3 viewers… to making real daily revenue and community loyalty
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How she chose Marshalls/TJ Maxx as her first retail partner on purpose
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2026 Retail Planner
Bette Bentley & Skimpies
Website:skimpies.com
Instagram: @skimpiesbrand
TikTok: @skimpiesbrand
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