#729: Intentional Leadership with Veronica Figueroa

Episode Overview

In this episode, John Kitchens, Jay Kinder, and Al Stasek sit down with the powerhouse herself, Veronica Figueroa, to talk about leadership, culture, and the future of transformational events in real estate. From her groundbreaking “Build at Sea” event to her women’s leadership mastermind “Be Still Sisterhood,” Veronica shares why vulnerability, faith, and authenticity matter more than ever in business and life.

The crew also dives into the upcoming Agent to CEO event in Cleveland, why intimate events are replacing mega-conferences, and how real leaders balance vision, core values, and community to build something that lasts.

This is a candid and inspiring conversation about leading with heart, creating culture that sticks, and amplifying your mission without losing yourself along the way.

What You’ll Learn in This Episode

Transformational Events That Last

• Why conferences must respect attendees’ most valuable asset: their time

• How Build at Sea combined AI, prayer, personal growth, and business strategy

• Why intimate events (50–100 people) create deeper, lasting impact compared to mega conferences

Leadership & Vulnerability

• Why Veronica believes “real estate is what we do, but we are humans first”

• How sharing personal struggles creates connection and trust

• Why true leadership starts with being open, honest, and authentic

Core Values & Culture

• The difference between people who “say” they’re aligned and those who embody it

• Why core values both attract and repel—and why that’s a good thing

• How smaller, tighter communities create unshakable culture

Team Building & Vision

• How Veronica scaled her team to #1 in Florida without being in the weeds

• Why clarity of vision and grooming leaders is more powerful than control

• The role of diversity in leadership styles, faith, and experience in building stronger teams

Resources & Mentions

• Agent to CEO 2024 (Cleveland) – Limited seating, capped at 100 agents

• Moments of Impact – Book on designing events that transform lives

• The Perfect Day 2.0 Exercise – Vision & AI-powered personal transformation

• HoneyBadgerNation.com – Community, training, and resources

Final Takeaway

Events, teams, and culture are only as strong as the leaders behind them. As Veronica Figueroa reminds us, leadership isn’t about being at the front of the stage—it’s about being in the back of the room, empowering others, and amplifying the mission with clarity and authenticity.

“Real estate is what we do, but we are humans first.” – Veronica Figueroa