71. KPIs Beyond Social Media: What Your Marketing Numbers Are Really Telling You

What are KPIs? What to track, why it matters, or how to look at your marketing without spiraling over likes and followers.

This episode is really about zooming out and looking at your marketing like a whole system and not just individual posts.

In this episode I talk about:

• What KPIs actually are and why they matter beyond social media
• Why follower count alone doesn’t tell the full story
• What numbers I personally track across social, email, podcast, and revenue
• The difference between AI reporting data and a strategist interpreting it
• How to tell the difference between real signals and noisy metrics

Resources mentioned: Metricool

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